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Privacy Policy

Central Vision Opticians Privacy Policy

Current review: 20 May 2018

  • Information about Central Vision Opticians

In this Privacy Policy, references to Central Vision Opticians, we, us or our means the members of the company that process your personal information, including those listed below:

Central Vision Opticians have a legitimate interest as a data controller to hold your personal data. The details of the Data Protection Officer and contact details of the branch are below.

In this Privacy Policy, references to you means the person whose personal information we collect, use and process as a business and through the use of this website. This includes anyone who contacts us about the products and services we provide or otherwise interacts with us including, for example, via our website at www.centralvisionopticians.co.uk (the website), by email or in practice.

What personal information is collected?

We may collect and process information about you including:

your name

your date of birth

your contact telephone numbers (including mobile)

your email and postal address

your relevant health details including (a) current and past eye health/conditions, general health condition and spectacles, contact lens or hearing prescriptions; (b) current medication details; and (c) correspondence between optometrist and your GP/ophthalmologist

your examination and test results

your payment details

your employment/lifestyle/driving information

details of any spectacle or contact lens prescription given to you by your healthcare professional or medical practitioner/GP

information that you provide by filling in forms on the practice website

details of your visit to the website and any transactions you carry out on the website

any other information voluntarily provided to us by you from time to time

How is that information used?

We will use your personal information for the purposes of:

  • your eye care and visual treatment
  • providing products and services to you for eye care, vision and visual needs
  • letting you know when your next appointment is due and reminding you to book an appointment if you’ve not had one for a while
  • advising you about products and services relevant to your visual needs
  • undertaking customer service surveys to ensure we continually improve our services to you
  • helping us review, develop and improve the products and services we offer, for example through research, analysis and planning
  • notifying you about changes to our products and services
  • responding to queries from you
  • processing personal data relating to your credit/debit card and order details to enable the fulfilment of your order and to deal with any queries or refunds of payment
  • carrying out security checks to protect against fraudulent transactions at or following any purchase or order you make to prevent and detect criminal activities. For example, we may undertake verification checks to identify any discrepancies with your payment details
  • responding to and addressing any claims made against us
  • to comply with laws or regulations applicable to Central Vision Opticians, including prevention and/or detection of non-compliance
  • maintaining records for accounting, tax, compliance with laws, defence of claims and other legal purposes
  • managing and administrating legal and insurance claims

In order to provide you with the products and services described above, we hold copies of your personal information at:

  • the practice location on a secure database and limited data on a physical filing system
  • encrypted backups stored on secure cloud services and secure physical drives

You may also be required to supply personal information (but not medical information) by entering surveys and electronic assessments on our website. We will only use such information for the purposes of providing a reply, limited advised based on your visual needs, reviewing any feedback or improving the website.

If you are simply browsing our website we will not collect any information which will identify you by name. However, we may collect information using cookies and/or traffic data which uses IP addresses or other numeric identifiers, which analyse navigation and use of the website.

How long is the information kept for?

Personal information will be retained by us for as long as is reasonably necessary (or as defined under applicable healthcare laws and regulations) to provide products and services, including aftercare services, and to maintain records as required to satisfy tax and other legal or regulatory requirements, as well as to protect and defend against claims.

Who is personal information shared with?

We do not sell or distribute your personal data. We may disclose your personal information to other professionals for any of the purposes of legitimate interest and your benefit, as set out in this Privacy Policy.

We may from time to time disclose your personal information to third parties, including in the following circumstances:

  • We use third parties to help us process personal information but they may not use it for other purposes.
  • We may disclose personal information to health authorities, including NHS or national equivalent bodies
  • We may pass personal information to external agencies and organisations, including the police and other law enforcement agencies, for the prevention and detection of fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks
  • We may pass personal information to our insurers if a claim is made or could be made against us
  • If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our company), personal information held by us about customers will be one of the transferred assets
  • If your employer has paid for your examination, we may pass certain personal information to your employer
  • We may pass your personal information to third parties in order to comply with any legal obligation (including court orders), or to enforce other agreements we have with you or to protect the rights, property and safety or those of our customers, employees or other third parties
  • How is personal information processed?

Your personal information may be transferred to, stored and processed in one or more countries outside the European Economic Area (EEA).

For transfers of your personal data to third parties outside of the EEA, we take additional steps in line with data protection laws. These include EU Commission approved forms of contract with the relevant recipients of your personal information

In addition, we take reasonable steps to ensure that your personal information is adequately protected in accordance with the requirements of the UK data protection law.

You can update or amend your personal information at the practice in person, by telephone 02083431122 or by email [email protected]

You have certain rights under UK data protection legislation, including the option to:

  • access your personal information – we may charge a fee where we are permitted to do so by law
  • rectify your personal information if it is inaccurate or incomplete
  • prevent further processing in specific circumstances and where there is no other lawful ground for continuing to process that information. These include for example:
    • where the personal data is no longer necessary in relation to the purpose for which it was originally collected/processed
    • where you withdraw consent
    • where you object to us processing your personal information
  • block or suppress processing of personal information. While we are entitled to store your personal information, we cannot further process it if you request it to be blocked
  • move, transfer or port your personal information to another organisation; and
  • object to the processing of your personal information

To request any of the above rights, please contact the branch.

What choices do you have?

To ensure that you continue to receive excellent healthcare, we will send you non-marketing material, such as appointment reminders and notices to remind you when your current prescription expires, or advise you about products or services relevant to your visual needs.

You may change your contact preferences at either in practice or by emailing [email protected] or phoning the branch 02083431122

You can choose to stop receiving marketing emails from us by following the unsubscribe link and instructions on the respective marketing emails we send you.

Protecting personal information

We use security technologies and procedures to help protect your personal information from unauthorised access and use. We constantly update our technology and protocols stay current with new threats.

Despite the upmost care and security procedures, no physical or electronic security system is entirely secure. It is impossible guarantee the complete security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the internet. Any transmission is at your own risk.

In the event that there is an interception of your personal information or unauthorised access or use of our database, we will not be liable or responsible for any resulting misuse of your personal information.

We have no control over the contents of third party sites or resources which are linked to our website and we accept no responsibility or liability for them or the privacy practices they use or for any loss or damage that may arise from your use of such websites or resources.

Updating the Privacy Policy

We may update this Privacy Policy from time to time. Any updates will take effect as soon as they are posted on our website.

Contact us

If you have any questions about our Privacy Policy, or you would like to change any of the preferences you have selected in store or online, contact Bhavin Shah by email: [email protected], telephone: 02083431122, address: 327 Regent Park Road, Finchley, N3 1DP

  • Formal policy review: May 2019
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